Deep, not wide.
It was Balzac's birthday last week, and we were reminded of a quote of his: "I am not deep, but I am wide." He wrote about a hundred novels before his death in 1850. He was 51.
Jack Straw is the inverse of that. We're not wide, but deep. We don't carry a lot of collections, just a few big names and a few little names. We choose what to carry very carefully.